![]() First, there is the question of what is and is not acceptable and what laws and values govern acceptibility. The difficulties of content moderation are centred around three issues. Moderating what can be posted on a platform is also done in an effort to appeal to potential new users as well as advertisers and investors (Gillespie, 2018). YouTube’s content moderationĪll platforms must moderate content to a certain degree to comply with (inter)national laws and protect users from one another and possible malicious intent. Google mentions on their advertiser guidelines that their systems aren’t always correct, and that that is the reason they have added the human review option. ![]() ![]() The creator can then appeal to YouTube to have monetisation reinstated through human review. If any of these are flagged in a video, the video will be demonetised automatically. Content violating these guidelines includes inappropriate language, violence, shocking and adult content, and controversial issues and sensitive events. The 'advertiser-friendly' guidelines can be found on the Google support website and cover most of the content YouTube does not tolerate, as well as the consequences for videos that do not follow these guidelines. Ads might still be run on the video, but the money generated by these ads does not go to the creator. Content that does not follow the ‘advertiser-friendly content guidelines’ is 'demonetised', meaning the video will not generate ad revenue for creators in the YouTube Partner Program. In August 2016, YouTube shifted its focus to “family-friendly” content in an effort to make YouTube a more advertising-friendly space. This article examines how the YouTube Adpocalypse affected content moderation on the platform. This incident, and the subsequent repercussions, were dubbed the YouTube 'Adpocalypse' (Weise, 2017). ![]() As The Times put it in one of the first articles published on the scandal, “Household names unwittingly pay extremists and pornographers." One example was an old video by Felix Kjellberg, known as PewDiePie, that featured anti-semitic views and jokes about Hitler. Companies such as L’Oréal, the Guardian, Marks & Spencer, and Audi removed their ads from YouTube. In February 2017, several major brands boycotted YouTube as an advertising platform because their ads were playing before videos that featured extremist views. The clicks algorithm had prompted a lot of clickbait videos, with catchy titles and thumbnails that lacked the content they promised, but were promoted because of the sheer number of clicks they got. The algorithm was previously based on clicks (how many times a video was clicked on), but it was changed to be based on watch time. In 2013, a major change was made to YouTube's popularity and promotion algorithm. This meant that people who uploaded videos could now earn money from advertisements that surrounded videos. YouTube's motto used to be “Broadcast Yourself”, but as the culture and intent of the site changed, this theme was removed.Īfter Google took ownership of the website, they introduced advertisements and later the YouTube Partner Program in 2007. The website grew in popularity and was bought by Google in October of 2006. However, when that idea failed, the website turned out to be the ideal place to upload and share video content, thus becoming a general host for videos. The website was originally meant to be a dating platform where people uploaded videos of themselves. In the ever-expanding world of social media platforms, YouTube is a revolutionary space where one can upload videos and share them with friends. On February 14th, 2005, three former PayPal employees registered the domain name YouTube.
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